A newspaper advert for the TV show “Dating in the Dark” has been banned after it suggested that ginger haired people were unattractive.

The advert featured the slogan, “How do you spot a ginger in the dark?”

The show worked by getting singletons to have several dates together in complete darkness so they had no idea what each the other looked like.

This wasn’t the first time the series had used risque slogans.  It had previously used the phrase: “When the lights come on I just hope I haven’t been kissing Shrek.”

The makers of the show, Virgin Media, treid to justify this by saying that the show was just an experiment to find out if people could be influenced by personality rather than by looks alone.

However the Advertising Standards Authority upheld several complaints  that the ad was likely to cause offence and should not be repeated..

“We considered the text was likely to be interpreted … as a statement that reflected a choice between looks and personality … being a suggestion that people with ginger hair were unattractive,” the ASA said.
James Preece

Dating Coach for Singlesolution.com