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Why do Women seem to pay more than men for event tickets?
It is frustrating that women’s prices often seem higher than the men’s prices. However, please remember to factor in the timing. We always have cheaper female tickets too, but they tend to sell out more quickly.
The average price for male tickets often works out the same or even higher than the women, because most men book nearer the event when the ticket price is higher. On the event dates typically men pay £30 when its sold out for women, so men are not being rewarded.
Please do not analyse the pricing. You have to trust us to do what is necessary to populate the event despite what you think might be fair or otherwise. It’s not just about maximising profits. Most of our real stress is to do with getting an even ratio of men to women.
